About Sultan General Trading

Your Gateway to International Trade

Sultan General Trading Office

Our Story

Founded in Addis Ababa, Ethiopia, Sultan General Trading has been at the forefront of international trade for over a decade. Our mission is to bridge markets, cultures, and opportunities across continents.

Led by our visionary CEO, Muktar Mohammed Sultan, we've expanded our reach from local Ethiopian markets to global trade networks, with a special focus on emerging markets in Europe and Africa.

Our team of experts brings diverse skills in logistics, market research, business development, and cultural liaison to ensure smooth and successful international partnerships.

Our Core Values

Integrity

We conduct our business with the highest ethical standards, ensuring trust and reliability in all our partnerships.

Innovation

We constantly seek new ways to improve our services and create value for our clients and partners.

Cultural Sensitivity

We respect and celebrate cultural differences, fostering understanding and cooperation across borders.